Privacy Policy

Scope of this Policy

The Car Throttle Privacy Policy applies to Car Throttle Limited, of 2nd Floor, Clover House, 147-149 Farringdon Road, EC1R 3HN. (“Car Throttle” or “we”). This Privacy Policy Statement explains how Car Throttle uses personal information collected or processed in connection with our service, which is an online platform for automotive enthusiasts to read, create, and share news, reviews, video content and other information relating to cars with others (the “Service”). The individual or organisation that subscribes to the Service will be referred to as the “Subscriber” or “you”.

By using the Service, registering your details or participating in the Service, you consent to Car Throttle handling and processing your information as described below.

Third party information and websites

Information may be sourced from third parties by Car Throttle and/or you in compiling the Service. Where such third party information forms or may form part of the Service, we have relied on the information provided to us by third parties. We do not guarantee the correctness or completeness of the information provided on the Service.

The Service may contain advertisements (which may be directed to Subscribers based on information you include in your personal profile when using the Service) and links to other websites that are owned and operated by third parties. The information practices of those websites linking from or to the website are not covered by this Privacy Policy or the Terms of Use, and Car Throttle is not responsible and cannot be held liable for the content or practices of any third party website. Please consult each website’s privacy policy. The provision of a link on the Service does not constitute an endorsement of that website or related any products or services.

“Personal Information”

This Privacy Policy concerns the use by Car Throttle of personal Information being data that can be linked to or identified with a living individual.

This Privacy Policy does not apply to any data insofar as it is held, processed, disclosed or published in a form which cannot be linked to a living individual (“Generic Data”). We may generate Generic Data out of any databases containing Personal Information and make use of such Generic Data as we see fit.

Who processes Personal Information?

This Privacy Policy concerns personal information processed by or for Car Throttle.

Where Personal Information is collected from you in connection with your use of the Service or where you consent to the use of your Personal Information, Car Throttle is responsible for the processing and storing of such Personal Information.

You may choose to share your Personal Information with third parties and other Subscribers by making such information viewable by electing for your information to be made “public” when using the Service. When you share Personal Information through the Service with third parties (including other Subscribers and third party websites), that information will remain under the control of the third party in question. Car Throttle has no control over the use of Personal Information which has been shared with third parties and this Privacy Policy does not relate to the use of the Subscriber’s Personal Information.

Personal Information collected in connection with the distribution of products, services and software

To provide the Service, a Subscriber must provide minimal details including a display name to use the Service and an email address. The Service allows Subscribers to submit additional Personal Information to the Service to create a personal profile, post content and share it with other Subscribers.

Car Throttle collects such information only insofar as is necessary or appropriate. Car Throttle does not disclose Personal Information other than as described in this Privacy Policy. Subscribers can always refuse to supply Personal Information, however it may prevent you from engaging in certain parts of the Service. Car Throttle uses Personal Information provided by Subscribers for the purpose of communicating with the Subscriber and administering, delivering, improving and personalising the Service.

Car Throttle does not share Personal Information obtained from its Subscribers with any third parties (other than partners of Car Throttle in connection with the Service or as provided for in the Terms of Use or this Privacy Policy) except where you have given your consent.

Storage, security and retention of Personal Information

Personal Information that Car Throttle collects is stored on cloud-based servers (which may be located outside the EEA). We implement and maintain adequate security measures to protect such information stored on our servers and seek to comply with all local rules in respect of storage of data. Car Throttle also seeks to collect no more Personal Information from Subscribers than is required for the purpose for which it is collected. This, in turn, helps reduce the total risk of harm should data loss or a breach in security occur.

When you use the Website


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies to help us identify and track visitors, their usage of the Service, and their website access preferences. Additionally, we may use a third party to analyse your experiences of the Service. To do that, those third parties will also place a cookie on your computer (more information is provided below). Subscribers who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before the Service, however certain features of the Service may not function properly without the aid of cookies.

For more information see our cookie policy here.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies” to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) may be transmitted to and stored by Google on servers outside the EEA. Google will use this information for the purpose of evaluating your use of the Service, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

URL, internet protocol and website usage information

When you use the Service your IP address is recorded to guard against possible abuses. This information is not used by us to track your movement outside the Service. We may also collect information about users of the website through on-line surveys and questionnaires, preference choices you make and information on your usage of the Service. Users traffic patterns (such as which website you have come from and which website you go to from the Service) may be tracked throughout your online session. We use your IP address to diagnose problems with and administer the Service and to gather demographic information, and to help prevent abuse or fraudulent use of the Service or your account.

When you contribute content to the Service

Contributing content or posts to the Service (“Contributions”) includes your participation in discussions and your submission of articles, photos and videos to Service.

As a Subscriber, you may participate in any discussions, articles or communication spaces offered on the Service. The Contribution will be made public (available to be viewed by any other Subscriber). Any Contribution viewable by other Subscribers may be shared via a number of social media platforms (including, without limitation, Facebook, Twitter, Google+) and email. When a Contribution is shared in this way a link to that Contribution is sent out via the relevant social media channel.

Communication with other Subscribers

Car Throttle gives Subscribers the opportunity to communicate with other Subscribers via in mail and question, discussion and article spaces. You are solely responsible for your conduct on the Service and must be courteous and respectful towards other Subscribers at all times. In accordance with our Terms of Use, we may use your personal information to investigate and pursue any actual, suspected or possible activity which is deemed inappropriate and Car Throttle reserves the right to remove any inappropriate content posted by you.

Other forms in which Personal Information may be used

We may disclose Personal Information to third parties if we believe that such disclosure is reasonably necessary to enforce or apply the Terms of Use that a Subscriber has accepted in relation to the Service or to protect the rights, property, safety and integrity of Car Throttle or the Service, or otherwise as provided by law or required by any court of competent jurisdiction or any regulatory authority acting under statutory powers.

There may be limited circumstances in which Car Throttle is obliged to disclose Personal Information to unrelated third parties such as:

  1. In response to the following: (1) to satisfy a legitimate government request or direction or in response to a court order or in connection with legal proceedings; (2) in response to a third-party subpoena, if on legal advice such response is required; or (3) if necessary to defend Car Throttle, or its partners or other Subscribers (for example, in a lawsuit).
  2. If you request a specific service or product which is administered by a third party who is working with Car Throttle, your Personal Information may be shared with such third party in order to respond to the request. The third party in question may also transmit back to Car Throttle any new information obtained from you.
  3. Car Throttle will fully co-operate with law enforcement, investigation and security agencies and regulators to identify anyone who uses the Service or software for illegal activities. Car Throttle reserves the right to report to law enforcement, investigation and security agencies and to regulators any activities that are believed to be unlawful.

Personal Information collected by Car Throttle may be processed by Car Throttle’s partners when providing services to Car Throttle (such as administration and technical services, hosting services, data migration services and analytical services). Car Throttle ensures that such partners do not use Personal Information for any other purposes, that they do not disclose it to third parties and do not retain copies except as necessary to provide services to Car Throttle or as required by law.

Other third parties that may have access to Personal Information

We may disclose and transfer Personal Information to other entities in connection with the sale or transfer of our business or our activities relating to the product or Service in connection with which the Personal Information has been collected (including, where necessary, in negotiations towards such sale or transfer). We will ensure that such acquirer will continue to process the Personal Information in accordance with this Privacy Policy (as it may be updated from time to time).

Notification in the event of breach

In the unlikely event of a breach in the security of Personal Information, Car Throttle may decide to notify any Subscriber affected. Car Throttle may give notice via in-product messaging systems, email (if possible), publication on Car Throttle’s website or on the product portals. Subject to legal and regulatory requirements, Car Throttle reserves the right to decide whether or not to give notice of a data breach to Subscribers, and which Subscribers should be notified, and may delay notification if it is asked to do so by law enforcement or other authorities, or if Car Throttle believes that giving notice will increase the risk of harm to its Subscribers.

“Sensitive” information

Car Throttle does not seek to collect “sensitive” Personal Information such as sexual preference, religion, political views, or health. Car Throttle does not wish to receive any such data and will not request it. If Subscribers voluntarily post such information on the Service or share it with other Subscribers, the Subscriber assumes the risk of such information being accessed, used or distributed by others with whom the information was shared.

Data on children

Persons under the age of 16 should not transfer Personal Information to us unless they have the consent of their parent(s) or guardian(s). We do not knowingly collect, nor do we want to receive, Personal Information about individuals who are under 13 years of age.

Contacting Car Throttle about privacy questions or concerns

If you have any questions about this Privacy Policy, or any queries, requests or complaints in regard to the Service or the use of your Personal Information, please contact Car Throttle by sending an email to the following address (indicating “PRIVACY REQUEST” in the message line): or by sending a letter to: Car Throttle Limited, of 2nd Floor, Clover House, 147-149 Farringdon Road, EC1R 3HN.

If you contact Car Throttle by e-mail or letter, we may keep a record of your correspondence or comments. We may ask for your name, e-mail address and contact information in order to send you a reply.

Changes to your Personal Information and unsubscribing from the Service

You may change the Personal Information that Car Throttle retains about you by accessing the Service and following the instructions. Whenever you update, amend or change your Personal Information, Car Throttle will automatically update your details on the Service. Where you have shared any information with a third party when using the Service and you wish to update such information, you are responsible for notifying the relevant third party of such updates.

You may unsubscribe from the Service at any time. When you unsubscribe from the Service (or when it is otherwise terminated) we will permanently and irretrievably delete all Personal Information we hold on your behalf, save that:

(1) copies of your Personal Information may remain stored for limited periods of time on back-up media which shall be cleansed from time to time;

(2) if you have elected to share your details with other Subscribers and third party websites, some of your details (your name and email address), as current immediately before you left the Service, will continue to remain available to such Subscribers on their devices or websites and under their sole control;

  1. Car Throttle reserves the right to retain records of your Personal Information if we reasonably require to maintain such records for legal purposes, to investigate and respond to complaints, to enforce our Terms of Use or to defend ourselves against any claim or allegation, or if we require to retain such data for other legitimate reasons; and
  2. Car Throttle shall be entitled to retain any data in Generic Data obtained from your Personal Information.

Deleting your account

If you want to delete your account you should send an email to Support. When your account is deleted all Personal Information will be removed from the visible areas of the Service, however, we will continue to store your personal information for administrative purposes for a period of time. Deleting your account will mean you can no longer log in to the Service, but your Contributions will remain available to view on the Service in anonymised form. We do this for the consistency of the website and to ensure other Subscribers continue to have the experience they expect.

Car Throttle does not control when other websites such as search engines update their cache. Caching by other websites may mean that certain information that you shared externally from the Service remains publicly viewable despite it having been removed from Car Throttle’s publicly viewable database. Your Contributions, therefore, may remain available to view on third party websites which may or may not be in anonymised form. You should contact the third party websites and consult their privacy policies and or terms of use separately.

Privacy Policy Changes

This Privacy Policy was last changed on 25th February 2015. If Car Throttle makes changes to the Privacy Policy, the new version will be posted on the Service. Car Throttle may change this Privacy Policy at any time, and any changes will become effective immediately upon being posted unless stated otherwise.